Managed and enhanced interactions between the company and the customers to ensure positive, seamless, and satisfying experiences.

Accomplishments:

Focused on understanding customer needs, resolving issues, and implementing strategies to improve overall satisfaction and loyalty. Implemented improvements, and collaborating with various departments to ensure a cohesive and enjoyable customer experience.

Helped to built strong relationships, increased customer loyalty, and contributed to the overall success of the business. Managed the feedback to resolve customer’s issues. Collaborated with cross-functional teams at the company with a blend of empathy and analytical skills, and strategic thinking to optimize customer satisfaction and drive business success. Implemented a dynamic combination of strategic planning, communication skills, and deep understanding of customer behavior to consistently elevate the overall customer experience. Designed promotional content to enhance brand marketing strategies.

Produced content and marketing copy to promote the products and services of key clients. Also developed new ideas and content marketing strategies for businesses. Wrote promotional texts for online ads, banners, brochures, and social media posts.

Accomplishments:

Expanded customer base, grew sales, increased customer loyalty and engagement with the brands, strengthened brands positioning and raised brand awareness.

Implemented a new concept of “smart savings” using digital discount coupons with QR code. Produced video news in different languages based on customers’ own experiences with the brands, services and products. Innovated the concept of constructive journalism. Implemented the concept of “client opinion about the brand”. Expanded clients’ brands social network, promoted local brands, implemented an advertising strategy for a target market. Also created website, customer email and social media database for clients as well as a social network of potential customers. Produced photography and video to sell and lease properties as well as for brands promotions. Advised and helped clients with the process of buying, selling and leasing properties.

Responsible for website content, including writing, editing, public relations and strategic communication.

Accomplishments:

Helped with creation of a dynamic website and facilitated the digital communication process as well as public relations and strategic communication.

Created journalistic content, photography and video. Responsible for website content, including writing, editing, public relations and strategic communication.

Responsible for hiring, staff training, accounting and marketing.

Accomplishments:

Innovated with a food concept service that allowed

young female students from universities to work

and earn an income in their free time. Created a newfangled way of promoting the innovative food concept through TV news reports.

Found opportunities for partnership with advertisers. Helped reach new customers and increased sales. Developed the novel concept of restaurant & car wash, introduced attractive promotions for the customers and designed an engaging menu with original Gourmet recipes and creative food names.

Created restaurant-branded merchandise. Crafted promotional texts for ads and banners.

Anchorwoman also responsible for production, writing, content editing and interviewing.

Accomplishments:

Helped to develop the written journalistic scripts format and the concept of celebrities interviews. Grew the number of viewers and sponsoring brands. Help to implement brainstorming technique.

Found opportunities for partnership with advertisers, and prepared daily articles and pitched story ideas. Also wrote original copy for advertisements for different media outlets.

Education, Awards, & Others Projects

San Carlos University of Guatemala

Bachelor of Science in Communications and Journalism, 2001

Graduated with honors and received the Academic Excellence Student Award. My investigative reports were often published in the university newspaper.

soft skills

Technical skills

soft skills

Technical skills

hobbies

“I worked with Maribel and it was great! She is very professional, friendly, easy to communicate with, and truly cares about her clients. She is very attentive to requests and concerns. Highly recommended!”